What's a Brand to Do?
Say you work for a brand. Customers have more access to you than ever - and you've got a wealth of choices as far as channels go: traditional marketing, online & interactive, gaming, mobile, social media, etc.
But for your customers that are interested in interacting online, what do you think they want from you? And what should you do when you connect with them? Look no further! eMarketer Daily has very helpfully published a piece on Lightspeed Research's "Global Web Index."
What do customer want from the brands they love? Information, mostly (well, after a good discount, anyway). Ultimately, they want value. They're not there to be "friends," or to get your time-wasting app - they want something that's relevant to them that helps push the relationship forward.
Something to think about when thinking about your online strategy.
Chart courtesy of eMarketer.
