The Full Monty

This was cross-posted at http://www.scottmonty.com/2009/07/talk-about-transparency.html

When you've flown, how many times have you ignored the safety instructions? We've all heard the same boring routine over and over, and let's face it - if you don't know how to fasten a seatbelt, you probably shouldn't be flying alone.

Air New Zealand has done something to ensure they'll have your attention: they've made a safety video where the flight attendants are wearing nothing but body paint. See if you pay attention to the entire announcement now.

That's what Seth Godin would call remarkable. How is your company being remarkable - and most importantly - making it easy for people to remark about it? Air New Zealand could have kept their video locked up on their planes, but they put it on YouTube. Why? It's not like people need to watch an airline safety video at their desk. But people do have the power to tell everyone they know about this cool airline and what it's doing.

And that's how great content is spread.